Please take issue with me rather than him if certain statements conflict with your own experience. All comments surrounding the questions is my work. Simply put, Direct Mail wouldn’t be a revenue stream for companies like Gtech, National Express and Serious Readers if it didn’t work.Ĭall us today to discuss how we can drive sales and create real commercial value for your business over the long term implementation of Direct Mail.Chris Christiansen, a copywriter and art director friend of mine found in the Seattle area, shared a one-page list with me entitled “Eleven-Point Checklist for Direct Mail Success.” So, I started with and used his list for this article because they align themselves to my own experiences as a direct marketer. Talk to us about how we can get creative with your next mail campaign. First Move should be your first choice for intelligent and inspiring direct mail design. We will work for you to get your campaigns from your head into a marketing strategy and from there into your customers’ hands. From where the eye first looks on a mailer, how a customer holds a mail article when they receive it, where Royal Mail requires addresses and postage information, and custom QR and barcodes that make mail sorting automated and cheaper. Our design team also knows the small things that work in direct mail that might seem insignificant, but can increase your direct mail response rates dramatically. Get into customers heads and hearts with some intuitive design. We have examples of successful campaigns to give you direct mail design inspiration. Our resources and technical expertise are complemented and enhanced by a strong design sensibility, innovative ideas and fresh thinking. We listen to you to understand your message and then formulate it in a way that speaks directly and personally, inspiring new relationships between you and your customer for all of your campaigns.
When the message is clear and personal, and is combined with an attractive offer, your customers will be spurred to engage with your business and your brand. It’s an opportunity to engage with your customer and elicit a response. Direct mail design is much more than an envelope and an enclosed leaflet. It engages like no other medium, allowing you to really dive deep into your product, removing every possible buying objection your customers may perceive.Ĭreative direct mail design – ideas that are intelligent and inspiring Print allows you to produce exciting and creative direct mail. Great Direct Mail completes and complements your visceral set of consumer touch points – from TV, Radio, Digital, OTP to Direct Mail, completing the customer journey around your brand and product.Īnd Direct Mail has a longevity no other medium presents, we call it the “long tail” of orders coming in up to 8 weeks after mailing.
This is beyond an expert knowledge of Photoshop or InDesign it’s an internal ability to come up with new and inventive ways to fulfil a customers need, even if they haven’t realised they have one. It involves taking an idea, a prompting, a need, a work order, or a creative brief and imagining a visual solution.
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